Most of the time, planning an event is more of an art than a science. There are limitless ways to host a fabulous event, from high-level business conferences to glam galas to down and dirty karaoke nights.
Regardless of the type of event, one aspect remains constant: a well-written event listing is crucial. Whether you’re using an event listing app or a website, a compelling event title and engaging description can significantly increase attendance.
Just like SEO matters for a business listing website, using the right keywords in an event listing can improve its visibility in search results. Crafting the perfect event listing and description can be deceptively complex.
Ultimately, there are three pieces of information that every event listing needs. Below, we will guide you through all of the components so you can easily create an effective listing.
The perfect event listing formula
And don’t worry – you do not have to be a mathematics genius in order to follow this guide. Let’s start with something a person would read first, and you need that first impression to be a great one for them to continue reading your listing on the event listing app. Same as the success of a business listing website, this also depends on first user engagement.
Title: Strong and Catchy
Don’t go overboard; ensure the title of your event is as simple as possible. This is not the moment to be too verbose; consider the user’s mobile experience when brainstorming a title. After all, why would you want to make anyone scroll endlessly just to learn the title of your event?
Having a specific title for events that recur or come in a certain series will help “anchor” these events in the minds of attendees. Titles don’t have to be extremely creative or out of the box. Give people warmth through your title to get familiariz with the event.
The description of an event.
In case you’re wondering what else comes after the title, here is a hint – a description that consists of the supporting information that elaborates the event. Don’t worry, it doesn’t have to be long or complicated.
Here are some pointers on writing an event description that is both concise yet thorough:
- Write from a collective “we” standpoint. Make proactive use of language from a “we” perspective to ensure that the event description sounds personal. This will help you avoid too formal or too casual speech, which will help build the comfort level of attendees and ultimately get them more excited for the event.
- Highlight the most crucial information first. Do not hide the most important pieces of information under the description. After providing a brief background synopsis about the event (one or two sentences), head straight towards the important details, such as the time and date of the event, the location, parking facilities, things that need to be brought to the event, instructions on how attendees should prepare for it, etc.
- Avoid walls of text. On certain occasions, an event may need a little more detail and description than what is reasonable. There is no specific cut-off limit on how long an event description can be, but if it does get long, consider dividing it into shorter sections and paragraphs. Attendees should not have their eyes hurt by having to scroll through a large block of text.
Make the Call for Action as Clear as Possible
Given that you have successfully attracted attendees’ attention with an appealing name and a well-crafted description of the event, the attendees are thrill. With all this excitement, they are raring to go, but there is a final step that guides them towards the event, which is a clear call to action.
When you ask them to RSVP, buy a ticket, or register for the event, those are the most straightforward calls to action. You can either encourage attendees to share this event with friends, add it to their calendars, or, if the event is capped, get on a waitlist.
With a clear call for action, the attendees can channel all the excitement they have when they are feeling pumped about the event. If there is none, then the attendees might just lose interest completely and unfortunately, won’t remember anything about the event which, needless to say, is quite disastrous.
How We Can Employ Our Services to Assist You?
Producing a flawless event listing needs some level of strategy, and that’s where we assist you the best. You can list your event on a classified listing application or even on a business listing website; whatever the case, we have the methods and experience to make certain your event gets the attention it deserves. Connect with us now!
Final Thoughts
An empty venue versus a sold-out event can depend largely on how the event listing is created. With the steps of an appealing title, engaging description, and crucial details, you can get increas attendance numbers. Whether you are promoting your event via an event listing application or via a business listing website, applying these tactics ensures your listing is bound to get notic. It’s time you started tweaking your event listings and enjoy the success every single event brings!
