Transforming the Franchise Landscape: Jonathan So and Carlito Macadangdang’s Visionary Leadership


In the competitive world of entrepreneurship, standing out requires a blend of innovation, resilience, and exceptional leadership. Jonathan So and Carlito Macadangdang, the visionaries behind House of Franchise, exemplify these qualities. Their leadership has not only transformed their company but has also revolutionized the franchising landscape in the Philippines. This article explores their journey, highlighting their strategic initiatives, particularly with the Siomai King franchise, and delving into the specifics of the Siomai King franchise cost and its appeal to aspiring entrepreneurs.

The Birth of Visionary Leaders

Jonathan So and Carlito Macadangdang’s entrepreneurial journey began in 2006 when they founded JC Worldwide Franchise Inc., now known as House of Franchise. Their friendship and shared ambitions laid the foundation for their business ventures. Both recognized the potential in the food franchising sector, leading them to launch their first project, Jo’s Waffle House. This venture was the beginning of their exploration into various facets of the food industry, setting the stage for future successes.

Siomai King: A Game-Changer in the Franchising World

Among the many brands under House of Franchise, Siomai King stands out as a game-changer. Launched to offer quality and convenience in the bustling food cart industry, Siomai King quickly became a household name. Its unique selling proposition lies in its fusion of traditional flavors with modern culinary techniques, creating a product that resonates with a wide range of customers.

The Siomai King franchise has become a cornerstone of House of Franchise’s success. This brand not only offers delicious products but also presents a lucrative business opportunity for aspiring entrepreneurs. The comprehensive support system, strong brand recognition, and proven business model make it an attractive option. But what makes the Siomai King franchise cost-effective and appealing?

Understanding Siomai King Franchise Cost

One of the key factors contributing to the popularity of the Siomai King franchise is its affordability. The Siomai King franchise cost is designed to be accessible to a wide range of potential franchisees, lowering the barrier to entry for many aspiring business owners. Typically, the cost includes the franchise fee, equipment, initial stock, and marketing support, making it a comprehensive package that provides a strong foundation for success.

The Siomai King franchise cost is structured to offer value for money, ensuring that franchisees receive extensive support and resources. This approach not only makes it easier for entrepreneurs to start their own businesses but also enhances their chances of success by leveraging the brand’s established reputation and customer base.

Strategic Expansion and Diversification

Under the leadership of Jonathan So and Carlito Macadangdang, House of Franchise has continually evolved. Recognizing the need to diversify, they expanded their portfolio to include several other successful brands, such as Noodle House, Siopao Da King, and Burger Factory. Each of these brands caters to different market segments, ensuring a broad appeal and reducing business risk through diversification.

In 2015, House of Franchise took a significant step by venturing into the wellness industry with the launch of JC. This line includes wellness, cosmetics, and health products, such as the popular JC organic barley sourced from New Zealand. This strategic diversification showcased their ability to identify and capitalize on emerging market trends.

Digital Transformation Amidst the Pandemic

The COVID-19 pandemic posed unprecedented challenges for businesses globally. However, it also provided an opportunity for digital transformation. Jonathan So and Carlito Macadangdang seized this moment to innovate and adapt, launching “shoplinks,” an online franchise platform, and “toktok,” a multifunctional super app.

These digital initiatives revolutionized House of Franchise’s operations, enhancing customer engagement and streamlining business processes. The online franchise platform provided a seamless experience for franchisees, allowing them to manage their businesses efficiently. The toktok app offered a range of services, including delivery, further enhancing customer convenience and satisfaction.

Awards and Recognitions: A Testament to Leadership

The impact of Jonathan So and Carlito Macadangdang’s visionary leadership is evident in the numerous awards and recognitions House of Franchise has received. These accolades include the Reader’s Digest Trusted Brand Award for consumer trust and reliability, the Asia Leader Awards for significant impact on the Philippine business landscape, and the Golden Globe Awards for Business Excellence and Outstanding Filipino Achievers.

These awards underscore the company’s commitment to quality, innovation, and ethical business practices. They reflect the founders’ dedication to excellence and their positive impact on the franchising industry.

Inspiring the Next Generation of Entrepreneurs

The success of Jonathan So and Carlito Macadangdang serves as an inspiration for aspiring entrepreneurs. Their journey demonstrates that with vision, innovation, and resilience, it is possible to transform a modest beginning into a thriving business empire. The Siomai King franchise, in particular, stands as a beacon of entrepreneurial success, offering a proven and affordable business model.

The accessible Siomai King franchise cost, coupled with comprehensive support and strong brand recognition, makes it an ideal opportunity for those looking to venture into the food industry. By providing aspiring entrepreneurs with the tools and resources needed for success, Jonathan So and Carlito Macadangdang are fostering a new generation of business leaders.

Future Prospects and Continued Innovation

Looking ahead, House of Franchise shows no signs of slowing down. Jonathan So and Carlito Macadangdang continue to drive innovation and expansion, ensuring that the company remains at the forefront of the franchising industry. Their ability to adapt to changing market conditions and embrace digital transformation will likely fuel future successes.

The ongoing development of new brands and the enhancement of existing ones, such as Siomai King, will play a crucial role in their growth strategy. By maintaining their commitment to quality, customer satisfaction, and ethical practices, House of Franchise is well-positioned for continued success.


Jonathan So and Carlito Macadangdang’s visionary leadership has undoubtedly transformed the franchise landscape in the Philippines. From their humble beginnings to becoming giants in the industry, their journey is a testament to the power of innovation, resilience, and strategic planning. The Siomai King franchise stands as a shining example of their success, offering an accessible and lucrative business opportunity for aspiring entrepreneurs.

As House of Franchise continues to grow and evolve, it remains a beacon of inspiration for entrepreneurs everywhere. Jonathan So and Carlito Macadangdang’s story proves that with the right vision and leadership, it is possible to achieve remarkable success and leave a lasting impact on the business world.


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