In today’s digital-first world, having a website is just the beginning. For businesses looking to dominate search engine rankings and drive qualified traffic, technical SEO is crucial. While content and backlinks matter, the backend of your website must be optimized for maximum performance and visibility.
That’s where a professional SEO Company in Mumbai like AdsCult comes in. Performing a technical SEO audit is often the first step taken to ensure your website is crawlable, indexable, fast, and error-free.
But what exactly goes into a technical SEO audit? Let’s break it down step-by-step.
What is a Technical SEO Audit?
A technical SEO audit is a comprehensive evaluation of a website’s technical infrastructure to identify issues that could prevent it from ranking well in search engines. Unlike on-page or off-page SEO, technical SEO focuses on how search engines access, interpret, and index your website.
It includes reviewing elements like:
- Website speed
- Mobile-friendliness
- Crawl errors
- Broken links
- Site architecture
- XML sitemaps
- Robots.txt file
- HTTPS security
- Duplicate content
An experienced SEO Company in Mumbai, such as AdsCult, uses a mix of automated tools and manual checks to carry out these audits thoroughly.
Step-by-Step: How AdsCult Conducts a Technical SEO Audit
1. Website Crawling & Indexation
The audit begins with crawling the website using tools like Screaming Frog, SEMrush, or Ahrefs. This mimics how Googlebot sees your site. The crawl helps in identifying:
- Crawl errors
- Redirect loops
- Broken internal/external links
- Missing metadata
- Duplicate pages
Next, the team checks if important pages are indexed using Google Search Console and the site: operator. Any pages unintentionally blocked by robots.txt or meta noindex tags are flagged.
2. Mobile-Friendliness and Responsiveness
Google prioritizes mobile-first indexing. An SEO audit must ensure your site is optimized for mobile devices. Using Google’s Mobile-Friendly Test, AdsCult checks for:
- Touch element spacing
- Viewport settings
- Mobile loading speed
- Proper rendering on various screen sizes
If your website is not responsive, it can lose rankings—even if the desktop version is fully optimized.
3. Page Speed Optimization
Website speed is not just an SEO factor; it directly affects user experience. AdsCult, a leading SEO Company in Mumbai, performs an in-depth analysis using tools like Google PageSpeed Insights and GTmetrix. The goal is to reduce page load time to under 3 seconds.
Common improvements include:
- Image compression
- Minifying CSS, JS, and HTML
- Leveraging browser caching
- Implementing lazy loading
If your site is too slow, both users and search engines will bounce.
4. Site Architecture and URL Structure
A well-structured site makes it easy for users and bots to find information. During the technical audit, the team ensures:
- The site follows a flat architecture (3-click rule)
- URLs are clean and keyword-friendly
- Breadcrumb navigation is in place
- Canonical tags are properly implemented to avoid duplicate content
AdsCult emphasizes a logical structure because it enhances crawl efficiency and distributes page authority effectively.
5. Secure & Accessible Website (HTTPS and Robots.txt)
Security and accessibility are fundamental to SEO. As part of the audit, AdsCult checks whether the site:
- Has a valid SSL certificate (HTTPS)
- Has a properly configured robots.txt file
- Contains a working and updated XML sitemap
A misconfigured robots.txt or sitemap can block important pages from being indexed, severely impacting rankings.
6. Fixing Broken Links & Redirect Chains
Broken links create a poor user experience and harm SEO. AdsCult uses site audit tools to identify:
- 404 errors
- Redirect loops
- Temporary (302) vs Permanent (301) redirects
The team then replaces or redirects broken links and removes redirect chains to enhance crawlability and page authority flow.
7. Core Web Vitals & UX Metrics
Google’s Core Web Vitals measure real-world user experience factors:
- LCP (Largest Contentful Paint)
- FID (First Input Delay)
- CLS (Cumulative Layout Shift)
An experienced SEO Company in Mumbai like AdsCult runs a Core Web Vitals report and recommends development fixes to ensure your site meets these thresholds, directly influencing your search visibility.
8. Structured Data & Schema Markup
Rich results in SERPs (like reviews, ratings, FAQs) are powered by schema markup. The technical SEO team checks whether:
- Schema is correctly implemented (using JSON-LD)
- Structured data validates in Google’s Rich Results Test
- Relevant schema types are used (LocalBusiness, Product, Review, etc.)
Adding structured data helps Google understand your content better and increases your chances of getting enhanced listings.
9. Duplicate Content & Canonicalization
Duplicate content confuses search engines and splits ranking potential. As part of the audit, the team checks:
- Canonical tags
- URL parameters
- Printer-friendly pages or session IDs
- Copied content across internal or external sites
When duplicates are found, AdsCult implements solutions such as canonical URLs, 301 redirects, or noindex tags.
10. Audit Report & Action Plan
After gathering and analyzing all technical data, AdsCult creates a detailed audit report. This includes:
- A health score of your website
- List of technical issues found
- Prioritized recommendations (critical, moderate, low)
- Timeline and cost estimates for fixes (if needed)
This transparent report helps clients understand what’s working, what’s broken, and how fixing it will benefit their SEO strategy.
Why Choose AdsCult for Your Technical SEO Audit?
As a trusted SEO Company in Mumbai, AdsCult doesn’t just scratch the surface. Their audit dives deep into the technical foundation of your website, ensuring every element aligns with Google’s best practices.
Here’s what sets them apart:
- Personalized audits tailored to your business goals
- Use of top-tier SEO tools and custom scripts
- Collaboration with your developers for seamless fixes
- Proven experience in technical SEO across various industries
Whether you’re launching a new website or wondering why your existing one isn’t ranking, AdsCult offers a solid starting point.
Final Thoughts
Technical SEO is often overlooked, but it forms the bedrock of successful digital marketing. Without a sound technical foundation, even the best content may not rank.
If you want your website to perform well in search engines, investing in a comprehensive technical SEO audit is non-negotiable. And if you’re looking for expertise, transparency, and results, partnering with a reliable SEO Company in Mumbai like AdsCult is the smart move.
Contact AdsCult today and let their SEO experts fine-tune your website’s backend for peak performance and better rankings.
