As the founder and Chief Executive Officer of Fortuna Investments, Parmar has built a firm known for identifying promising early-stage ventures and turning them into successful companies with significant market impact. With offices in Vancouver, Miami, Los Angeles, and Midland, Texas, Fortuna Investments is now regarded as a leading venture capital firm with a track record of building high-growth companies across North America.
Born in Duncan, British Columbia, on October 24, 1982, Parmar grew up in a small town on Vancouver Island. He is the son of Indian immigrants who came to Canada in search of better opportunities. Parmar experienced a life-changing moment at the age of thirteen when his father passed away. That event left a lasting impression and fueled a deep sense of responsibility and ambition that would shape his future path.
Parmar earned a Bachelor of Commerce from the University of Victoria and later completed executive studies in private equity and venture capital at Harvard University. His professional career began with a junior position at the Canadian Imperial Bank of Commerce. He later joined Global Securities, now known as Ventum Financial Corp, as an investment advisor. His early performance stood out and led to his recruitment by the Macquarie Group. At Macquarie, Parmar became the youngest advisor at the firm and was ranked among the top ten producers nationally. He then served as Vice President and Investment Advisor at Jordan Capital Markets.
In 2015, Parmar launched Fortuna Investments with a vision to fund and support companies operating in fast-moving and high-potential sectors. Within the first three years, Fortuna helped dozens of early-stage companies raise over $ 300 million and has since advised on over one billion dollars in transactions. The firm quickly earned a reputation for backing companies at the earliest stages and guiding them through critical growth phases. In 2023, Fortuna expanded its operations into the United States by opening offices in Miami Beach and Los Angeles. Parmar later opened a new location in Midland, Texas, to align with infrastructure and mining interests. This expansion brought Fortuna closer to key markets and allowed it to deepen its involvement in several of its core sectors, including lithium mining, space technology, and energy.
Under Parmar’s leadership, Fortuna Investments has focused on industries with long-term, transformative potential. Its portfolio includes companies involved in robotics, rare earth metals, energy, nuclear power, women’s sports, and space innovation. As of 2025, Parmar has played a co-founding role in companies that together hold a combined valuation of upwards of two billion US dollars. Two of his lithium investments include Millennial Lithium and American Lithium. Millennial Lithium was acquired by Lithium Americas in a transaction valued at approximately 460 million dollars in January 2022. American Lithium went public on the NASDAQ in early 2023 and has reached a valuation exceeding one billion dollars.
Parmar has also directed Fortuna into areas vital to American infrastructure, including gold refining and strategic mineral mining. In 2020, Parmar expanded his investment focus to include the American space sector. His first major move in this area was a significant investment in Starfighters Space, a company based in Cape Canaveral that operates a fleet of F104 aircraft for small satellite launches. Recognizing the potential of space technology and its growing role in national and commercial infrastructure, Parmar positioned Fortuna closer to the US Space Coast by partially relocating to Florida and opening a local office. In 2023, he appointed former NFL player Frostee Rucker as Vice President of Fortuna’s West Coast operations to support expansion efforts. Parmar is also a believer in the future of commercial space and is an early-stage investor in SpaceX. He has spoken publicly about the enormous growth potential of the space industry, calling it a $500 billion sector on its way to becoming a trillion-dollar economy.
Parmar’s approach to investment is rooted in disruption and talent. He believes in identifying the brightest founders in industries poised for transformation and giving them the tools and resources to grow. He once explained that if his firm likes a particular sector, they try to pick off the best and the brightest companies within it. This strategy has been at the core of Fortuna’s success and continues to shape its portfolio.
Parmar is regularly featured in financial media, including Bloomberg, CNBC, BBC, Yahoo Finance, BNN, NYSE TV, the SCHWAB Network, and several finance podcasts. He was featured in a video segment on the Starfighters website, where former United States Secretary of State Mike Pompeo praised his investment work, stating, “Thank you for what you’re doing both to make your business successful and help America as well. I am personally and deeply appreciative of that.” In 2018, Parmar was named one of Business in Vancouver’s Forty Under 40, a prestigious award recognizing leadership and innovation. The following year, he served as a judge for the Women of Distinction Awards hosted by YWCA Metro Vancouver.
Today, Justus Grant Parmar is considered one of the leading voices in venture capital and early-stage investing. His disciplined approach, global outlook, and strong belief in American innovation continue to drive his work at Fortuna Investments. Parmar is clear in his conviction that better days lie ahead and that this is only the beginning of what he calls a golden age of opportunity. With an eye on critical minerals, energy, and commercial space, Parmar is charting the future one venture at a time.
