Generative AI has taken over the internet. People love it despite its many limitations. It is so popular that web developers are now looking for ways to incorporate it into what they do. Enter the AI chatbot. Perhaps your web developer has talked about it.
Modern web development services go way beyond designing and publishing aesthetically pleasing websites. According to the experts at Webtek Digital Marketing in Salt Lake City, UT, today’s web development touches everything from website design to embedded APIs to cloud-based software offered in a collaborative environment.
What does this have to do with AI chatbots? Web developers looking for an edge are starting to push chatbots as an easy way to incorporate generative AI into a website. But it is not just a way for web developers to generate more revenue. There are legitimate reasons for pushing AI chatbots.
24/7 Customer Service
The main appeal of the AI chatbot is 24/7 availability. Chatbots do not need lunch breaks. They don’t take vacations or need extended family leave to take care of things at home. A properly programmed and well trained chatbot can provide basic to intermediate-level customer service around the clock.
Today’s chatbots are so sophisticated that I would be willing to bet all of us have interacted with one or two without even knowing it. But even when a customer does know he is speaking with a chatbot, all he really wants are answers. If those answers come from a chatbot, so be it.
Chatbots Can Be Personalized
Personalization is a big thing in web development services right now. Everything from SEO to digital marketing to UX is emphasizing personalization. Chatbots are onboard. They can be personalized through both programming and learning.
For example, a personalized chatbot can analyze user responses and behaviors to deliver tailored content in real time. That makes for happy customers.
Streamlined Interactions
In today’s speed obsessed world, search engines reward pages that load quickly. Likewise, website visitors are more loyal to sites capable of serving up the information they need quickly and efficiently. AI chatbots can do just that. They can create streamlined interactions that make finding information easier than ever before. Users spend more time making decisions and less time finding the information their decisions require.
Personally, I find that aspect of AI chatbots quite appealing. Having to spend the better part of an hour finding information I should have been able to find in 5-10 minutes is frustrating. If an AI chatbot can find the same information in under a minute, I am on board.
Data Driven Insights
Comprehensive web development services include tracking and analytics. Harvested data is utilized to drive future improvements. How can the AI chatbot help? In addition to interacting with visitors, a chatbot can collect all sorts of data. It can either store that data or analyze it on the spot. Either way, web developers can use the data and the insights it provides to drive future decisions.
If there is a downside to the AI chatbot, it would be the limitations in both training and natural language processing (NLP). The large language models that power most generative AI tools are at least a couple of years behind in their training resources. And of course, we still have a long way to go with NLP.
AI chatbots are now a part of modern web development services. If your web developer has been pushing you to implement one, at least consider it. Adding a chatbot to your site could make a big difference in how you engage with visitors.
