We explore many heavy websites during the day. If we need to reach a specific place on such sites, we can directly get there with the help of quick links. If there are no quick links, we have to follow many steps to reach the special link, which can be a very time-consuming task, especially in the case of large websites.
What Is a Quick Link? – The Smart Shortcut of the Web
A quick link is a shortcut that provides users with immediate access to a particular webpage, feature, or document.
Typically located on websites and applications, quick links speed up and simplify navigation by allowing users to access important pages—such as “Contact Us” or “Dashboard”—without having to search through menus.
Quick links improve user experience and, when properly utilized, can also help with SEO by making important pages more accessible to search engines.
If you know about a proper SEO roadmap strategy, you can grow your website in some months.
Do Quick Links Improve User Experience?
Quick links are such operational guidance shortcuts located in highly visible places on your website—sidebars, headers, or footers.
When deployed tactically, they form an unobstructed route to key content, greatly improving user interaction with your site. Let’s explore how they impact user experience and search engine optimization.
Revolutionizing User Engagement With Strategic Navigation
The numbers tell the story—users only average 55 seconds on a webpage, with small variations between industries. Media and B2B sites can support visits longer, but this short time of engagement creates an immediate challenge: How can you direct visitors to the right content before they leave?
Fast links answer this challenge directly by
Minimizing friction throughout the user experience, make sure visitors are able to locate precisely what they require without having to search extensively
Adjusting to various buying cycles, especially important for B2B decisions involving multiple stakeholders and longer decision-making cycles
Making the site accessible to all users, including disabled users who appreciate clear navigation structures
Making a good impression, with 88% of customers noting that the browsing experience is just as vital as the product itself.
How Quick Links Boost Site Performance
In addition to improving navigation, rapid links are also effective SEO tools by:
Shifting page ranking authority from top-performing pages to supporting content, creating ranking opportunities on your site
Making content more visible in search results by linking relevant pages using a logical internal linking structure
Make it easier for search engines to explore your site and understand how your pages are connected.
Building direct routes to conversion points without needing users to go through the homepage
The real-life example given is a great illustration of this: a blog post at #10 for “SaaS SEO Strategy” transfers some of its acquired authority to fast links shown in its sidebar. This builds two useful results:
- Users looking directly for the company may view the “get a free quote” option in search results, giving a direct conversion route
- Visitors looking for information and ready to take action can easily reach service pages using a quick link, bypassing any navigation issues.
This smart design helps both search engines understand your site better and gives users easy access to the content they need.
What is frequently neglected in rapid link implementation is measurement. Including analytics tracking to see which quick links generate the most engagement helps ongoing refinement of your navigation strategy, further improving both user experience and SEO performance over time.
Are Quick Links & Short Links Same?
Quick links and short links are not the same, although they are almost similar, which can lead to confusion. However, both are used for different purposes.
Quick Links
Quick links are like labels or buttons that are used in apps and websites so that users can directly reach a specific page or location.
They are designed for the user’s convenience so that they don’t have to navigate through different pages repeatedly.
Example
Let’s try to understand this with the example of Amazon. When you open the Amazon website and want to go directly to a specific product, you will see an “Add to Cart” option, which allows you to save that product without having to go through a lengthy process, or you might see a “Buy” option. In this way, these buttons are essentially quick links that enhance the user experience by making it faster and better.
Short Links
Short links are shortened forms of long, complicated URLs made by URL shortening tools. They convert long web addresses into short, manageable links.
Illustration: A company sharing a link to their lengthy product page may shorten it.
https://www.business.com/products/category/subcategory/item-12345?color=blue&size=medium
to something like:
bit.ly/BlueProduct
Short links are worth their price because they:
- Are simpler to type and remember
- Appear cleaner in social media updates, emails, and printed materials
- Tend to allow for tracking clicks and engagement
- Function well on multiple platforms
The main goal is to make any URL (your site or anyone else’s) easier to share and handle.
Keep in mind: Quick links support navigation on your site, whereas short links make any URL simpler to share anywhere.
Quick Links In Website: Real world Examples
Quick links are necessary navigation shortcuts on different websites. This is how different organizations use them effectively:
How Organizations Use It?
Organizations often put quick links on their intranet homepages, giving employees direct access to frequently used resources. These could be HR forms, expense systems, or company directories. The best intranet quick links concentrate on the most used tools instead of attempting to include everything.
ExpressVPN’s Approach
The ExpressVPN site includes a conveniently located quick link to their technical support 24/7. By placing this next to their primary call to action, they make sure visitors have help easily accessible in case of need. This minimal addition makes the user experience better by minimizing potential conversion barriers.
LinkedIn’s Persistent Navigation
LinkedIn’s ads platform employs a constant header with a “create an ad” button that is always accessible, no matter how much users scroll down the page. It provides easy access to the main features without needing to scroll back to the top.
Uber for Business Layout
Uber’s landing page for businesses uses a minimalist, readable layout with clear navigation links. It features direct links to their microsite for business services, so corporate visitors can easily access applicable information without digging through consumer-targeted content.
Skillshare’s Streamlined Access
Skillshare facilitates their user interface by providing for rapid registration link access through inherent social media-based login. It minimizes registration friction by providing for the easiest possible account setup.
Final Words
Quick links provide much assistance, whether you are adding them to an application or website or running a business. Quicklinks offer users an easy-to-use interface, which enable them to directly navigate to a certain page without having to switch to another page. If a site doesn’t utilize quick links, it will be less user friendly and can have problems with SEO.
