KOL Medical Insights at Scale: How U.S. Pharma Is Using Data to Drive Precision Engagement

The U.S. healthcare system is no longer a straightforward ecosystem. It’s a complex, evolving environment marked by personalized therapies, stringent compliance expectations, digital transformation, and shifting stakeholder expectations.  As a result, medical insights have become indispensable—not just for scientific alignment but also for strategic business decisions. Medical affairs teams are now expected to deliver evidence-driven […]

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