By 2026, global retail e-commerce sales are expected to reach over $8 trillion. As a retailer, you need to take the right approach to generate more traffic leveraging SEO for retail businesses.
More than 80% of consumers shop online first before purchasing an item in the store, as found by studies conducted by GE Capital. In addition, Think with Google discovered that 53% of consumers claim to always research before purchasing to make the best selection.
This is the reason SEO for retail businesses becomes the optimal solution to target buyers at various steps of the purchase process. Through this guide, you’ll be able to know why SEO for retail businesses is a lucrative choice, and why it counts in the current era.
Tips To Leverage SEO For Retail Businesses
- Target Relevant and Long-tail Keywords
One of the most effective ways of optimizing SEO for your site is to include keywords on your site. By including keywords in your written web content, you are telling Google that your content ought to be ranking for those keywords. You ought to be targeting keywords about your products.
But other than targeting keywords that are relevant, you also have to target long-tail keywords rather than short-tail keywords. The reason for this is that long-tail keywords are more specific and less competitive in terms of search results. Optimize a website for a keyword by targeting the keyword for a page’s:
- Title tag
- Meta description
- Header tags (H1, H2s, H3s, and so on)
- Content
Relevant keywords are the gateway that assist buyers in locating precisely what they want and compels them to take the plunge and become your buyers. Below are 3 most prevalent but efficient means of obtaining the related keywords for free.
- Google Search Console: This is a free tool that indicates to you what individuals are searching for regarding your products.
- Keyword research tools: Opt for paid or free tools such as Google Keyword Planner to find relevant keywords and their volume of searches.
- Competitor analysis: Look at what keywords your successful competitors are utilizing.
A reliable content marketing agency in Dubai can help individuals by leveraging SEO for retail businesses. The agency will focus on creating content that follows SEO instructions to rank your product. You can also explore SEO packages in Dubai to find tailored solutions for your business.
- Create Local Content
Retail businesses tend to use local, in-store shoppers to generate most of their sales. For that reason, it would be advantageous for your retail SEO campaign to work on developing local content on your site.
Your product and content pages must tell your local customers how they can gain from your products. By emphasizing your roots in your locality, you are able to win over a local crowd and build more trust with your business by making them feel more connected to you. Hire a social media marketing agency in Dubai to target a local audience and create brand awareness.
- Ensure Mobile Optimization
One of the single most crucial retail SEO considerations is mobile optimization. Google practices mobile-first indexing, so it prioritizes sites on their mobile rather than desktop versions. It’s important your site has an optimally set up mobile version. Also, it’s good practice not to chase off mobile traffic in the first place.
The most effective means of making your site more mobile-friendly is with responsive design, a form of web design that reorganizes your page features to fit whichever screen they end up on. That is, a page will be slightly different on mobile compared to desktop.
By employing responsive design, you’ll attract so much traffic on both desktop and mobile—and rank so much higher in search, so that more will even find you to start with. You can also utilize SEO packages in Dubai to ensure your mobile optimization efforts align with industry best practices.
- Optimize Page Speeds
Finally, you have to make your page loading times optimized for your site. If someone visits your site and it loads slowly, that’s bad news — they’re going to hit the back button. Also, Google will probably rank you lower if your site loads slowly. It’s a big ranking factor. To optimize this, you can do the following:
- Cache your web pages
- Limit redirects
- Minify code
- Compress images
- Optimized Product Feed
Research even indicates that product-relevant titles increase click-through rates by as much as 35%. Highlight your product with a descriptive title, description, SKU, and other features. Optimize your product feed, and it is correct and error-free. Google can better comprehend your products and information richer. To fix your product feed, update the required data:
- Your product must contain product ID, title, price, and other required attributes.
- A retail business must add age group, gender, material, color, size, pattern, and other typical attributes. If the clothing is available with different variants, the variants must be added to the same listing.
- Once all the necessary attributes have been added, concentrate on attribute optimization. The Title attribute is crucial since it must contain the customer’s search keywords. Ensure your title is as descriptive as possible by adding necessary product information.
- In other cases, naming the product in the title can be sufficient for it to get noticed.
You can always take the best SEO services in Dubai for proper listing and updating of your product to meet the user’s intent and Google’s algorithm. Consider checking out SEO Packages in Dubai for a structured approach to optimizing your retail business.
- Include SKU-level Cost Data
SKU-level cost data, i.e., price and shipping charges, must be accurate for every product listing and display the same charges that appear on the landing page. Variations in costs will lead to product disapprovals, along with damaging user experience.
One can uplift cost data by including cost-of-goods-sold (COGS) in your product data feed. This will pave the way for a more comprehensive profitability understanding of every product, and therefore, optimization efforts may be carried out considering profit margin rather than purely on ROAS and ROI
- Image Optimization
Image Optimization is crucial to google shopping rank. Quality images present your products in the best possible way, not just letting users view details and features but also rank higher on Google. Optimized images enhance user experience and drive more clicks and conversions. You do not need to make a long product description to attain better google rankings.
- Describe your product by continuing and adding more characteristics with the product name.
- Don’t include promotional words like “cheap”, “discount”, “wholesale” etc. on the title.
- Specify the most critical information in the first 160 – 500 characters. You may have up to 5,000 characters, but customers will need to click to view product details to view the longer description.
- Add your product’s most applicable features and visual characteristics.
- Adding Product Ratings and Reviews
With 88% of customers trusting online ratings as much as personal recommendations, having product ratings displayed in Google ads matters. Not only do they enhance performance, but they also affect Ad Rank, making them a valuable tactic for enhancing your Google product rank.
Product ratings are between 1 and 5 and they provide a summary of a product’s performance, which are collected and aggregated from marketplaces, retailers and third-party review websites. Product ratings are also specific to a product, which are distinct from Google Seller Ratings.
You need to respond as soon as possible to any issues that customers raise. This gives a very good impression and usually causes the customers to leave a review. Then you can display positive reviews for everyone to see so that you can establish trust with potential customers.
Hire a PPC agency in Dubai to enhance ratings and reviews of your product.
- Get Listed on Google My Business
Adding your retail shop on Google My Business is one of the most effective means of generating traffic to your brick-and-mortar shop. It places your shop’s physical location on Google Maps and in the local search results, enabling customers to locate your business.
You need to include as much detail about your business as possible on your GMB listing. The Google Business listing must contain the phone number, precise address, recent photos, reviews, and all the information that a customer may want to know about your business.
- Link Building Strategy
Your online store’s authority and brand credibility are boosted when you obtain good backlinks from established websites. Here is a fool-proof link-building strategy that you must adhere to rank higher on search engines:
- Write guest blogs for other blogs, websites, and established publications. The key is to make relevant and precise content for both your readers and the host’s readership. Including a link or two to your website within the content drives traffic and establishes your domain’s link portfolio.
- Obtain social media backlinks through partnerships with social media influencers. Because your business is a retail brand, reaching out to various types of influencers will assist you in obtaining backlinks and fame.
- Have interviews, podcasts, and webinars with professionals in the field. These professionals will probably post this on their pages and therefore build trust and long-term connections with a large audience.
- Optimize product titles
The terms used at the start of your product name hold the highest importance, thus should be used wisely to maximize relevance to searches.
Avoid the use of words that are brand and marketing-oriented descriptive terms and instead make them concise and product-oriented. Some of the best product title frameworks could be:
- Brand + Product Type + Color + Material
- Brand + Size (length, width, height) + Product Type + Color
- Material + Product Type + Color + Brand
- Style + Color + Product Type + Brand
- Product Type + Size + Color + Feature + Brand
