The Rise of Micro-Influencers: Leveraging Authenticity for More Likes

Influencer marketing has grown to be a potent tool for businesses trying to raise awareness and stimulate interaction in the social media era. However, using micro-influencers—regular social media users with smaller but highly engaged audiences has become more popular. In contrast, mega-influencers with millions of followers were formerly the sought-after partners. Micro-influencers might not have […]

Continue Reading