Events Archives - Spero Magazine

Step-by-Step Breakdown for Planning Corporate Events

June 16, 2025Prime StarLeave a Comment

The global corporate event market is booming—with projections showing a CAGR of 10.61% from 2023 to 2029, according to a recent Market Research.com report. Businesses everywhere are investing more in events that go beyond simple gatherings. But if you want to put together a great event, you will need planning, structure, and the right choices, […]

The Event as a Strategy: How Brands are Using Live Experiences to Scale Their Position

April 29, 2025ch umarLeave a Comment

In a world flooded with digital noise, brands are realising that nothing resonates quite like a live experience. Events are no longer just celebrations or promotional stunts; they are carefully crafted strategic tools. Through events that engage the senses, brands are building deeper emotional connections, reinforcing their identities, and scaling their positioning across markets. Today, […]