Understanding User-Generated Content (UGC): Definition, Benefits, and Best Practices for Brands
User-Generated Content (UGC) refers to any content created by individuals rather than brands or organizations. This includes photos, videos, reviews, testimonials, blogs, and social media posts that showcase a product, service, or experience. In a digital age where consumers wield considerable power and influence, UGC has emerged as a crucial aspect of marketing strategies, allowing […]
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