Paid ads, social media, and adding content are just a few of the many ways to gain traffic. These ways do work, but the numbers often stop going up, leaving you to wonder what’s missing.
Obtaining backlinks is one of the most effective strategies to overcome this barrier. When you do them right, backlinks tell Google to trust your website, which makes it rank higher in search engines. This blog will show how to double your website’s traffic by using proven backlink building techniques.
1. Optimize Your Website First
In short, your web pages should load quickly, work well on phones, and be easy to navigate. Search engines, such as Google, prefer websites that are user-friendly. Even great backlinks won’t help much if your site is slow or difficult to understand.
Make sure your information is easy to understand and useful so consumers will stay longer. Google PageSpeed Insights and other tools can help you figure out what needs to be fixed.
2. Create Link-Worthy Assets
You need to give other websites something of value if you want them to link to you. Users naturally want to share useful information like this, which is called “link-worthy assets.” If your content is good, backlinks will likely come to your site without you asking.
Here are some popular types of content that users will want to link to:
- Helpful Blog Posts: These provide practical tips or how-to guides that people can share.
- Original Research or Data: Sharing your research, analytics, or poll results builds trust.
- Infographics: Blogs and social media publish visuals that explain a topic briefly.
- Interactive Content: Quizzes, maps, and charts encourage site engagement and shareability.
3. Practice Smart Link Building Strategies
When you build links smartly, you ask websites that may find your content useful to link to it. It’s not about sending spam to random websites; it’s about making real relationships that help both sides. To get started, try these smart ideas that have been shown to work:
- Guest Posting: Write informative articles for specialised websites to offer your knowledge and get a link.
- Broken Link Building: Find broken links on other sites and recommend your material as a useful substitute.
- Skyscraper Technique: Make a well-known piece of content better and invite websites that link to it to link to yours.
- Resource Page Outreach: Contact websites that feature useful links and recommend adding your content if relevant.
4. Use Tools to Scale Your Efforts
When you want to grow quickly, it can take a long time and a lot of work to build ties. The good news is that there are tools that make the process easier and better organised. You can use these tools to find excellent websites to link from, keep track of your contacts, and see how things are going:
- Ahrefs: A strong SEO tool that shows you who links to your site and finds fresh links.
- SEMrush: Backlink, competition, and outreach tracking in one.
- Google Search Console: Checks your site’s health and shows you which sites connect to it.
5. Avoid Black Hat Practices
To get higher results, it might be tempting to do things like buy links or use fake websites. This practice, known as “black hat,” could eventually damage your website.
Search engines are smart, and they can tell when you’re building links in a sketchy way. If search engines detect this, they may penalise your site.
This is a better way to get links: use useful material and real partnerships. It might take longer, but it’s better and safer. Trust is more important than quick wins in the end.
6. Monitor Traffic Growth
With tools like Google Analytics, you can determine the origins of your visitors. It’s also possible to see which connections are more useful than others. Examining your data allows you to identify what is effective and what requires modification.
You’ll see patterns over time that will help you decide what to do next. Check back often to make sure you stay on track and keep getting better.
Start Small for Long-Term Backlink Success
Getting smart backlinks doesn’t happen overnight; it takes time, work, and the right method. But if you do these things and use the right tools, you can slowly get more visits and make it more visible online.
Are you having trouble implementing your backlink building strategy? Contact iWriting Solutions right away, and our SEO experts will help you build backlinks that will last.
